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About Us

THE OWNER

Greetings!

Hi! My name is Huma Siddiqui-Seitz. Together with my son Samir Karimi, we started White Jasmine to bring a fusion style of flavors from Pakistan direct to Wisconsin.

I founded White Jasmine after journeying through four continents: Asia, North Africa, Europe and now the US; experiencing the different cultures, people, and foods they had to offer. Even now, years later, just a little bite of a meal from Asia or a taste of North Africa reminds me of my time there. I began to wonder, what if I could achieve a similar effect for people who didn’t have the time, resources, or freedom to travel the world? What if I could bring the world to them?

Food is a unique bridge between cultures and tend to carry the traditions through generations.  The power of food and culture is the common thread in every part of the world.  When recipes are handed down from one generation to another, it is critical to recognize the subtle elements of this process.  There is much more to it than a few traditional recipes – memories are shared over the dinner table more often than just food” – Huma Siddiqui-Seitz.

Based in Madison, WI – a state known for its dairy and attention to locally sourced, socially conscious foods – we’re more than a seller of natural, fusion-blended cheeses and spices. White Jasmine is an experience, and we offer numerous classes in the area to be as immersive as possible. You can get a taste of Pakistan through a bite of Sajji BBQ Gouda or our signature Tandoori Masala blend, or you can get a more hands-on experience through our Steeped in Flavor or Spice Box classes. Either way, you’re learning first-hand the relationship between food and culture once you see what happens when Eastern Spice meets Midwest Nice.

Got any questions? Don’t hesitate to reach out! We love hearing from our customers.

CONTACT US

Events

We are not just a store, we are an experience! We regularly interact with the Madison, WI community with both in-person and virtual events that allow you to learn more about Pakistani culture, pick up new recipes, and spice up your kitchen. Here are some upcoming events where you can learn to cook alongside Huma!

Press

Huma Siddiqui-Seitz is a mover and a shaker, and we’re not talking about pepper grinders. Here are some of the features she’s received as an active, impactful member of the community both online and offline:

Cooking Up Business

WWBIC

February 14, 2022

Chilies –  Variety of Flavors!

Mount Horeb Mail

June 29, 2021

Easy summer entertaining

Mount Horeb Mail

June 8, 2021

6 local spice companies to elevate your cooking skills

Madison Magazine

May 4, 2021

Samosas

Mount Horeb Mail

March 10, 2021

There’s nothing bland about it!

Mount Horeb Mail

January 26, 2021

Best of Wisconsin Restaurants

Talk Wisconsin

December 14, 2020

Food, Cooking & Culture

Dane Buy Local Community

May 19, 2020

Spicy SCORE for Pakistani Cuisine

In Business Madison

November 9, 2019

White Jasmine Summer Recipes

WMTV

June 29, 2019

These Wisconsin Women Are Making Some of the World’s Best Cheese

Curiosity Magazine

March 28, 2019

9 places to find cooking classes in the Madison area

Madison Magazine

February 2, 2019

12 Wisconsin gift boxes for this holiday season

Madison Magazine

December 4, 2018

Healthy back-to-school meal

WMTV

September 22, 2017

Tasty cheese recipes for summer

WMTV

June 16, 2017

The Restaurant Show

Wisconsin’s 57

October 31, 2016

All in Good Taste

Food & Wine

March 31, 2015

The Capital of Cheese

Culture Cheese Magazine

December 12, 2013

Pakistani cheeses, Huma Siddiqui, Samir Karimi

The Capital Times

July 30, 2010

White Jasmine Launches Specialty Line

Perishable News

March 18, 2010

Spice Plus Cheese Equals White Jasmine

Heavy Table

March 18, 2010

Cut a slice with spice

January 30, 2010

For the love of food

Madison.com

March 1, 2009

Jasmine In Her Hair Book Review

Armchair Interviews

2005

Yummer Reading

The Austin Chronicle

May 27, 2005

A review of Jasmine in Her Hair by Huma Siddiqui

Compulsive Reader

April 2, 2005

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